Mr. Branson is the founder of Russ Branson Consulting. Russ works with local governments and special districts addressing difficult financial issues facing municipal governments today. Prior to starting his own firm, Russ was a Director for Public Financial Management (PFM) consulting group and spent 13½ years with the City of Roseville, California in financial leadership positions, including Assistant City Manager and Treasurer, overseeing Finance and Administrative Services. Before joining the City of Roseville, Russ was a principal with Economic and Planning Systems where he spent more than a decade producing impact fee studies, infrastructure financing plans, and the establishment of special taxing districts. Russ started his career doing traffic modeling and transportation finance with the Sacramento Area Council of Governments (SACOG). Russ has taught Financial Aspects of Planning through UC Davis for the past 20 years.